a note from Natacha
I have always loved searching for beautiful things—the kind of pieces you do not necessarily need, yet somehow cannot leave behind. There is something special about discovering a hidden treasure and imagining the life it had before you, and the one it might have with you.
for keeps came into existence when I moved to the Italian countryside. Being so secluded, I had a hard time finding a job, so I decided to create one of my own—one shaped around everything I love: clothes with character, feminine details and the quiet magic of finding something that feels as though it was meant for you.
That is what love at first wear means to me: the moment you put something on and know you will want to keep it forever. Hence the name, for keeps.
Every piece is personally selected with love and care, ready to become part of your story and, perhaps, stay with you forever.